Rethinking artistic founding. An alternative perspective

Abstract

This paper explores the potential of a fictional conceptual agency called T3DA, an agency aimed at fostering collaborations between artists and companies. The concept involves connecting artists with companies interested in supporting the arts and providing essential resources, exposure, and financial backing. The paper presents a fictitious scenario where T3DA engages in a successful collaboration with a tech company. It discusses the challenges and complexities of collaborating with large companies in the arts industry, as well as the potential for partnerships with smaller local brands. The research includes interviews with industry professionals, highlighting the importance of clear project proposals and extensive research when approaching companies for collaboration. The insights gathered contribute to the understanding of successful collaboration strategies and the potential impact of art in various fields.