Podcast as a channel of communication in the B2B sector
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Authors
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Publication date
2024
Typ of student thesis
Bachelor
Course of study
Collections
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
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Company in the electrical wholesale sector
Abstract
A company operating in the electrical wholesale sector aims to assess the relevance of a podcast for its B2B clients. The communication channels in use are perceived as text-heavy. Therefore, a podcast as an auditory approach is sought. With this in mind, the following research questions should be answered: What the communication needs of the B2B target groups are and how an effective communication concept could strengthen brand identity, what opportunities and challenges could be faced in the establishment of a podcast, and if a podcast would be a potential channel for its B2B clients.
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English
Created during FHNW affiliation
Yes
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Review
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Citation
Dzajic, N., & Roth, J. (2024). Podcast as a channel of communication in the B2B sector [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/49206