Legal Issues of Personalized E-Commerce Applications
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2004
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04B - Conference paper
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Proceedings of the European Conference on Information Systems (ECIS 2004)
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Abstract
Using electronic media for interaction with customers enables enterprises to integrate customer activity and knowledge about customers resulting in a high-quality relationship thus turning buying processes more efficient. In this paper we review the basics of personalization - how it works, where it can be used (the applications) and what makes it work (the enablers). Our discussion is structured around the four steps of the customer profile life cycle: modelling customer profiles, data input, data processing, and information output.
Keywords
Personalisierung
Subject (DDC)
330 - Wirtschaft
005 - Computer Programmierung, Programme und Daten
005 - Computer Programmierung, Programme und Daten
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European Conference on Information Systems (ECIS 2004)
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English
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Unknown
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Published
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Citation
SCHUBERT, Petra, Mathias KUMMER und Uwe LEIMSTOLL, 2004. Legal Issues of Personalized E-Commerce Applications. In: Proceedings of the European Conference on Information Systems (ECIS 2004). 2004. Verfügbar unter: https://doi.org/10.26041/fhnw-3092