Naza
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Authors
Author (Corporation)
Publication date
2023
Typ of student thesis
Master
Course of study
Master of Arts FHNW in Masterstudio Design
Collections
Type
11 - Student thesis
Editors
Editor (Corporation)
Parent work
Special issue
DOI of the original publication
Series
Series number
Volume
Issue / Number
Pages / Duration
Patent number
Publisher / Publishing institution
Hochschule für Gestaltung und Kunst Basel FHNW
Place of publication / Event location
Basel
Edition
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Practice partner / Client
Abstract
The step into self-employment as a designer can be challenging. The search for a manufacturer, distribution and logistics, project organization and image building are some of the areas that have to be mastered. In addition, the market is characterized by many talented designers, from whom it is necessary to stand out in order to stand out from the crowd. The founders of naza believe that the individual signature of the label can contribute significantly to being able to establish itself on the market. This thesis is therefore dedicated to the definition of the brand Identity of naza and should provide information about which touchpoints are relevant for the brand image and how the brand identity can be transmitted.The label naza was founded in 2021 by Sabina Čuruković and Lisa Bauer as part of the master thesis at the Basel Academy of Art and Design FHNW. The focus is on the design of products, objects and spaces.
Keywords
industrial design, product design, naza, brand identity, signature
Subject (DDC)
700 - Künste und Unterhaltung
Event
Exhibition start date
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ISBN
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
BAUER, Lisa, 2023. Naza. Basel: Hochschule für Gestaltung und Kunst Basel FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/44882