Institute of Contemporary Design Practices

Dauerhafte URI für die Sammlunghttps://irf.fhnw.ch/handle/11654/15

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  • Publikation
    Was my grandmother worried about her carbon footprint? A short science fiction story
    (Hochschule für Gestaltung und Kunst Basel FHNW, 2024) Tron, Elena-Andreea
    The Future of Craft Master’s thesis focuses on material research, design and craft. It is a journey through the history and future of traditional craft, combining personal heritage with innovative design methods. Starting with my family's heritage in hand weaving, the thesis explores zero-waste pattern making, digital 3D weaving, bioplastic material innovations and the potential of AI in digital fashion. The thesis originated from a science fiction story co-written with AI, set in the utopian year 2204, where craft and technology evolve in harmony. Each theme explored is manifested in a specific outfit linked to a character from the story, allowing the audience to engage with topics such as weaving, circular design and material research with ease and humor. This imaginative process of imagining the future of craft made the project both exciting and insightful. The final project includes four physical and two digital outfits, highlighting the important role of digital fashion in the future of the industry. Characters such as the Shepherdess of Memories, a master weaver embracing the past, and the Robot Therapist, a tech-savvy individual balancing tradition and innovation, exemplify this fusion. The Fabric Accountant represents the principles of zero waste in textiles, while the Circular Culinary Innovator advocates the circular economy through bioplastic clothing. The digital characters, including a concierge and a fashion designer, underline the integral role of AI in future fashion design. Through this work, the integration of craft and modern design illustrates a vision for a sustainable future where tradition and technology coexist, offering innovative solutions to the challenges facing the fashion industry today.
    11 - Studentische Arbeit
  • Publikation
    Haptic memory game. Gioco di memorie tattili
    (Hochschule für Gestaltung und Kunst Basel FHNW, 2024) Giulia, Marcotullio
    A game to re-evoke through touch and direct human experience: MEMORIES. As we all need to be, as curious and free as we were, as child, again and still now. Yesterday the three actors played the “Haptic game of memories” together with the audience of the show. The chosen cast was based on some meaningful encounters I had over the five semesters of studies; Ramiro is a sculptor friend and former classmate who helped me to find my place in the academy through analysing the different faculties as options, once he gifted to me the anthropological “Calendar of the soul” from Rudolf Steiner with a sentence week by week which gave me inspiration and motivation. Thomas is a singer and painter I look up to who I met through my first theater project "Stimmen Meer” over my second semester of studies; Alice is a joyful performer who was acting in the last collaboration project I had in Hannover, last spring, called “Zerbrechlich”. These people figures inspired me a lot and I had the luck to have them in my cast. The HAPTIC MEMORY GAME was made not only to have a deep glimpse in my childhood and bringing it now to life in a 3D form, giving a physical form to memories, but also to let the others – the audience, re-evoke their own childhood as well.
    11 - Studentische Arbeit
  • Publikation
    Der Businessplan des Fashion Brands «Canyls». Erarbeitet anhand des St. Galler Startup Navigators
    (Hochschule für Gestaltung und Kunst Basel FHNW, 2024) Simoni, Livia
    The international industry platform "Business of Fashion" (BoF) reports on an American study by Juv Consulting, according to which 82% of respondents who are part of Generation Z see their clothing as a source of identity (see also NZZ, 28.02.2023, Silvia Ihring, "Die Gen Z stellt die Mode auf den Kopf"). Generation Z makes up 25% of the global population and is therefore the largest generation. According to the study, fashion is the most popular entertainment category, on which the generation spends the most money, ahead of other categories such as food, video games or music. Over the last decade, more and more brands have entered the market to satisfy the diverse needs of these different individuals. However, Generation Z is now gradually entering the job market, where dress codes are sometimes stricter and sometimes less strict. Despite the economic strength of this generation, there is almost no brand that is able to offer less uniform business clothing that satisfies the urge for individuality. My Master's degree project combines my know-how from my Bachelor's degree in Business Administration at the HSG with my fashion design experience from my Master's degree at the HGK Basel. During my studies, I had an insight into these two different worlds and discovered this need for a more individual, comfortable and sustainable work wardrobe among Generation Z. The Swiss market is teeming with all-rounders, i.e. brands that offer some business clothing in addition to leisure and sportswear. However, this diversified range means that these companies are unable to offer a varied and individual range of business clothing that would set them apart from the competition. The Swiss company Ina Kess proves that specializing in a business brand with a focus on comfort pays off. The company Lamarel inspires Generation Z with sustainable suits and shows how receptive they are to sustainable business clothing. The international online store "The Frankie Shop", which focuses solely on business-ready fashion, also makes it clear that there is a demand for new fashionable interpretations of the work wardrobe. However, none of these companies have yet succeeded in integrating the following value propositions and winning over the generation: expert in reinterpreting fashionable business attire, sustainable business clothing, comfortable business clothing. These values are the core elements of the business-casual brand "canyls" developed in my Master's degree, which aims to actively empower women in the business world.
    11 - Studentische Arbeit
  • Publikation
    Komfort, Scham und Innovation. Die Herausforderungen der Gestaltung des gynäkologischen Spekulums im 21. Jahrhundert
    (Hochschule für Gestaltung und Kunst Basel FHNW, 2024) Juretko, Victoria
    This project emerged from a feeling of discomfort with the gynaecological speculum, which is historically male-identified and uncomfortably designed. This thesis investigates whether this design is related to gender-specific differences in perception and why, despite the discomfort of many people with vaginas, there has been little innovation. The stagnation in design is attributed to societal constraints, stigmatisation and shame. Comparable medical fields show that there is no lack of demand. The historical development of speculation from the beginning of the 19th century to 2023 is analysed, with a focus on Western Europe. It becomes clear that a functioning healthcare system is a prerequisite for innovations in the comfort of medical instruments. Subjective experiences play an important role, which is why personal and external experience reports are included. The redesign of the speculum improves the examination experience and symbolises new perspectives and behaviours in dealing with patients. The practical part includes a concept that solves current problems and takes future technological developments into account. The possibility of self-insertion positively enhances the examination experience through self-empowerment and communication. Another model is aimed at the next five to ten years, in which digital and reusable instruments will be increasingly used in gynaecology. The project is in line with social trends towards openness and tolerance and promotes awareness and education.
    11 - Studentische Arbeit
  • Publikation
    Begegnungszonen. The role of design in the urban development of basel
    (Hochschule für Gestaltung und Kunst Basel FHNW, 2024) Böhme, Paulina Viola
    How and for whom do we design cities? This question is at the heart of contemporary urban planning, where the focus is shifting towards creating spaces for people rather than infrastructure. This thesis explores this paradigm through the lens of Basel’s urban development, particularly its Begegnungszonen (encounter zones). These zones prioritize pedestrian movement by limiting traffic speed to 20 km/h and transforming streets with specific furniture elements to enhance the quality of public spaces. During a six-month internship with Basel-Stadt, I engaged as a product designer to develop new furniture elements tailored to these encounter zones. The city of Basel aims to revitalize its public spaces with new urban furniture elements that are practical, sustainable, and community-oriented. This project focuses on the redesign of the existing elements: A bench and a plant pot. This collaboration with the Tiefbauamt (operations department) focused on meeting diverse requirements, including sustainability and CO2 balance considerations. The research question driving this thesis examines how product designers can influence urban public spaces by balancing creative freedom with the constraints and requirements of urban planning systems. The project aims to showcase the potential of design-led approaches in urban environments, fostering community engagement and enhancing residents’ quality of life. This interdisciplinary project integrates product design and visual communication, ensuring that the furniture concepts are not only practical and appealing but also effectively communicated to local residents. The development of a visual communication strategy, including a website and booklet with utilization concepts and legal guidelines, is crucial for the acceptance and proper use of these elements. A dedicated online platform can serve as a communication hub, promoting community involvement and ensuring the project's success. Ultimately, this thesis provides design recommendations for inclusive, sustainable, and engaging urban furniture. It underscores the pivotal role of product designers in urban planning, bridging theory and practice to create public spaces that reflect and cater to the evolving needs of society.
    11 - Studentische Arbeit
  • Publikation
    The impact of emotional design. Enhancing workplace efficiency and focus through thoughtful office furniture design
    (Hochschule für Gestaltung und Kunst Basel FHNW, 2024) Kim, Jiho
    Why do so many people report working more efficiently in their home office? Why haven't traditional offices been able to significantly increase productivity? This master’s theory explores how emotional design can enhance work efficiency and focus through office furniture design. Emotional design influences user experiences by evoking specific emotional responses, addressing both psychological and functional needs. The results show that integrating emotional design into office furniture not only enhances creativity but also positively affects decision-making, logical thinking, and concentration. Building on these insights, Jiho Kim designed Nolah, a workstation that embodies the principles of emotional design to improve work productivity. Nolah is a workstation that makes workspace more comfortable and enjoyable. The open-bottom design allows users to move and "drive" the workstation to their desired location, supporting flexibility in how and where they work. This playful function helps users connect with their inner child, reducing stress and providing a sense of joy. The mobility encourages dynamic interactions, whether working with colleagues, under the sunlight, or focusing work alone. Nolah supports various sitting positions and offers the comfort of a home office. It provides a dedicated space for focused work, with a comfortable seat, a wide desk, and integrated electricity for long work sessions. Users can personalize their workstation with accessories like coat hooks, lamps, and plant pots to enhance both functionality and aesthetics. Nolah's mobility and customization options allow users to adjust their workspace daily to meet their specific needs and preferences. Nolah addresses the emotional and functional needs of users and supports the evolving demands of modern office environments.
    11 - Studentische Arbeit
  • Publikation
    Künstliche Intelligenz im Industriedesign. Wie können generative adversarial networks den Designprozess im Industriedesign unterstützen und verbessern?
    (Hochschule für Gestaltung und Kunst Basel FHNW, 2024) Herger, Stephan Sebastian
    In my master's thesis, I intensively investigated the use of artificial intelligence (AI) in the design process and its application to mobility. The theoretical part dealt with the integration of AI into the design process by analyzing the approach of Tale Designstudio GmbH and evaluating various tools. These findings formed the basis for the practical part of my work, particularly in the development of the Kyburz Plus 2045 senior mobility scooter. The use of AI provided me with significant support in addressing specific requirements. Demographic change shows that the number of people over 80 in Switzerland will rise from 0.41 million to 1.11 million by 2045. People aged 75 and over must pass regular driving tests in order to keep their driver's license. The senior mobility scooter offers an alternative mobility solution that gives them continued mobility and therefore a degree of freedom even after they lose their ability to drive. In close collaboration with Kyburz, I developed the concept for the Kyburz Plus 2 senior mobility scooter, specifically for the year 2045, integrating AI especially in the initial and design phase of the design process, supported by various tools. The design of the Kyburz Plus 2045 was based on the lines and round headlights of the Kyburz Plus 2. The interior was created almost entirely from recycled materials, with a minimalist and functional design that is specifically geared towards the needs of people with disabilities. This includes grab handles on the dashboard for easier entry and exit as well as various grip points and storage space under the seat. The design of the Kyburz Plus 2045 combines ergonomic requirements for people with disabilities with state-of-the-art technology. The synergy of my design expertise and the use of AI has resulted in a concept that specifically addresses the needs of people with disabilities, particularly with regard to safe entry and exit and ergonomic aspects.
    11 - Studentische Arbeit
  • Publikation
    Future of diagnostics and laboratory in 2050. Speculative design
    (Hochschule für Gestaltung und Kunst Basel FHNW, 2024) Kazemi, Kosar
    This project, conducted in collaboration with Roche, investigates the future of diagnostics and laboratories in 2050. Despite rapid technological progress, the slow adoption of advancements in the In Vitro Diagnostics (IVD) industry hinders its ability to meet future demands. This research addresses this critical gap by providing future design guidelines aimed at fostering a patient-centered healthcare future. The project began with an in-depth understanding of Roche's departments and the IVD industry, including tests, labs, personnel, devices, and current journey maps and process. Data was collected through interviews with Roche employees and observations at the FHNW university research lab and Roche’s internal labs. Chapter 3 details the current state of the IVD industry. Chapter 4 explores future trends, signals, facts, and variables that will shape the industry in 2050. Using speculative design tools like scenario planning. Chapter 5 develops four scenarios based on this research. A SWOT analysis identifies strengths, weaknesses, opportunities, and threats of each scenario, guiding us toward the most desirable future. In Chapter 6, the project results in two key scenarios based on the desirable scenario created in the previous chapter: managing data to build trust and provide equal healthcare access with centralized service management, and decentralized management. These two scenarios emphasize privacy, access, and managemet. Additionally, artifacts were designed to illustrate these scenarios and their potential opportunities. Finally, the research aims to design a desirable future and also creating a roadmap to achieve it. A workshop with experts was conducted to evaluate and refine the envisioned future for patients in 2050. In this workshop with the help of backcasting a roadmap was created to achieve this desirable future.
    11 - Studentische Arbeit
  • Publikation
    Inclusive design and cultural spaces. An investigation into museum accessibility
    (Hochschule für Gestaltung und Kunst Basel FHNW, 2024) Bovet, Milena Thea
    This thesis explores the critical need for inclusive design in exhibitions, addressing the historical and ongoing gaps in accessibility for diverse audiences. Traditional design standards, often based on idealized human forms, have marginalized individuals with disabilities, reinforcing barriers rather than dismantling them. This research highlights the evolution of disability rights and design principles, emphasizing the shift towards universal design and neurodiversity. The relevance of this topic lies in its potential to reshape how cultural institutions engage with all visitors. By focusing on inclusive practices, such as removing physical barriers, providing varied seating options, and offering clear, accessible information, exhibitions can become more welcoming and equitable. The thesis also aims to develop a practical toolbox for designers, providing actionable strategies to create more inclusive and accessible spaces. Ultimately, this work advocates for a more empathetic and inclusive approach to exhibition design, reflecting broader societal movements toward diversity and equality. It calls for cultural institutions to embrace inclusive design as a means to better serve and reflect the diverse needs of their audiences.
    11 - Studentische Arbeit
  • Publikation
    Love. An olfactory exhibition about the perfumer Andreas Wilhelm
    (Hochschule für Gestaltung und Kunst Basel FHNW, 2024) Sollberger, Clara
    For my master's thesis, I designed the scenography for the exhibition "Love", an exhibition about the perfumer Andreas Wilhelm at the Zeughaus in Teufen. The theme of love is closely linked to scent: fragrances contribute to whether we can "smell" each other or not. For the exhibition, Andreas Wilhelm has translated seven feelings, the essences of love, into fragrances, which can now be experienced in the exhibition. These are: Trust, Infatuation, Innocence, Sadness, Lust, Devotion and Jealousy. In addition to the scents, the craft and Wilhelm`s knowledge are also conveyed. Instead of finding a visual translation of the fragrances, I focused on the setting that is needed to devote oneself to a fragrance and to sharpen the sense of smell again. In the exhibition, scents can now be experienced in a variety of ways: In the main room, an intimate, playful setting has been created to encourage an exchange with other visitors. In another room called "Love overdose", scent can be perceived as an intense spatial experience. And in the laboratory, fragrances with all their ingredients, stories and myths can be experienced again on a different level. As a scenographer, I find the topic of scent extremely exciting - scent automatically transports us to another place without changing anything physical about our surroundings.
    11 - Studentische Arbeit