Strategy development of the representative business of LLB Swiss Investment AG

Abstract

LLB Swiss Investment AG is a provider for the private label fund business in the Swiss market and the representation of foreign funds is a smaller part of their core business. Significant potential is recorded in the representative business but not realisable due to lack of internal resources. Thus, the leading focus of this study is to provide a sufficient analysis about the overall market, including recommendations regarding further development and the continue proceedings of the third fund representative business.