Improving Consumo’s Independent Content

Abstract

Consumo, distributed by the Direct Mail Company to all households without stop-stickers, faces significant challenges in ensuring reader engagement and long-term viability. As Consumo serves as a carrier medium for flyers and brochures, it remains unclear how recipients engage with it, particularly whether they read the editorial content or focus solely on advertisements. Additionally, it is unclear how structure, content, and layout can be optimized to satisfy current readers and attract new ones.