Business case modeling for a building material trading platform in the B2B sector

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Author (Corporation)
Publication date
2018
Typ of student thesis
Bachelor
Course of study
Type
11 - Student thesis
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Hochschule für Wirtschaft FHNW
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Basel
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Kuratle Group AG, Leibstadt
Abstract
The fast-changing environment and the speed of how small start-up companies disrupt whole industries has challenged many traditional companies. This happens because established companies are mostly based on business models which do not incorporate the new digital possibilities. Started with the raw business idea of the client, the thesis analyzes the existing business cases of Uber and Amazon to derive a new platform business model for the specific sector of the client.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
Kuratle, R. (2018). Business case modeling for a building material trading platform in the B2B sector [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41359