Olten - Hub for Chinese tourists. A research work to increase the obernight stays of Chinese tourists in Olten, Switzerland
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Author (Corporation)
Publication date
2014
Typ of student thesis
Bachelor
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
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Abstract
The School of Business of the University of Applied Sciences and Arts Northwestern Switzerland located in Olten has been hosting Chinese delegations for many years. Olten has become more interesting for Chinese executives not only educationally but also economically because of different cooperation between the university and Chinese partners. Olten Tourism has started its business professionally and has become an important partner for the university. Furthermore, it sees great potential to increase the overnight stays of Chinese tourists and therefore launched its own Weibo website.
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330 - Wirtschaft
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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BIRRER, Jolanda und Jacqueline DANNENHAUER, 2014. Olten - Hub for Chinese tourists. A research work to increase the obernight stays of Chinese tourists in Olten, Switzerland. Olten: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/40124