Olten - Hub for Chinese tourists. A research work to increase the obernight stays of Chinese tourists in Olten, Switzerland

No Thumbnail Available
Author (Corporation)
Publication date
2014
Typ of student thesis
Bachelor
Course of study
Type
11 - Student thesis
Editors
Editor (Corporation)
Parent work
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
Patent number
Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
Version
Programming language
Assignee
Practice partner / Client
Abstract
The School of Business of the University of Applied Sciences and Arts Northwestern Switzerland located in Olten has been hosting Chinese delegations for many years. Olten has become more interesting for Chinese executives not only educationally but also economically because of different cooperation between the university and Chinese partners. Olten Tourism has started its business professionally and has become an important partner for the university. Furthermore, it sees great potential to increase the overnight stays of Chinese tourists and therefore launched its own Weibo website.
Keywords
Subject (DDC)
330 - Wirtschaft
Project
Event
Exhibition start date
Exhibition end date
Conference start date
Conference end date
Date of the last check
ISBN
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
BIRRER, Jolanda und Jacqueline DANNENHAUER, 2014. Olten - Hub for Chinese tourists. A research work to increase the obernight stays of Chinese tourists in Olten, Switzerland. Olten: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/40124