Aufbau von Customer Engagement bei der New Belgium Brewing Company
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Authors
Author (Corporation)
Publication date
2018
Typ of student thesis
Course of study
Collections
Type
04A - Book part
Editor (Corporation)
Supervisor
Parent work
Emotionalisierung im digitalen Marketing
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
149-165
Patent number
Publisher / Publishing institution
Schäffer-Poeschel
Place of publication / Event location
Stuttgart
Edition
Version
Programming language
Assignee
Practice partner / Client
Keywords
Subject (DDC)
Event
Exhibition start date
Exhibition end date
Conference start date
Conference end date
Date of the last check
ISBN
978-3-7910-4313-5
978-3-7910-4315-9
978-3-7910-4315-9
ISSN
Language
German
Created during FHNW affiliation
No
Strategic action fields FHNW
Publication status
Published
Review
Expert editing/editorial review
Open access category
Closed
License
Citation
Rellstab, R., & Rozumowski, A. (2018). Aufbau von Customer Engagement bei der New Belgium Brewing Company. In B. P. Rüeger, F. M. Hannich, R. Fuchs, S. Müller, M. Klaas, & A. Suvada (eds.), Emotionalisierung im digitalen Marketing (pp. 149–165). Schäffer-Poeschel. https://doi.org/10.34156/9783791043159-149