Aufbau von Customer Engagement bei der New Belgium Brewing Company

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Authors
Rellstab, Rolf
Author (Corporation)
Publication date
2018
Typ of student thesis
Course of study
Type
04A - Book part
Editor (Corporation)
Supervisor
Parent work
Emotionalisierung im digitalen Marketing
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
149-165
Patent number
Publisher / Publishing institution
Schäffer-Pöschel
Place of publication / Event location
Stuttgart
Edition
Version
Programming language
Assignee
Practice partner / Client
Keywords
Subject (DDC)
330 - Wirtschaft
Project
Event
Exhibition start date
Exhibition end date
Conference start date
Conference end date
Date of the last check
ISBN
978-3-7910-4313-5
978-3-7910-4315-9
ISSN
Language
German
Created during FHNW affiliation
No
Strategic action fields FHNW
Publication status
Published
Review
Expert editing/editorial review
Open access category
Closed
License
Citation
RELLSTAB, Rolf und Anna ROZUMOWSKI, 2018. Aufbau von Customer Engagement bei der New Belgium Brewing Company. In: Brian P. RÜEGER, Frank M. HANNICH, Rainer FUCHS, Steffen MÜLLER, Michael KLAAS und Adrienne SUVADA (Hrsg.), Emotionalisierung im digitalen Marketing. Stuttgart: Schäffer-Pöschel. S. 149–165. ISBN 978-3-7910-4313-5. Verfügbar unter: https://irf.fhnw.ch/handle/11654/43367