Communication Strategy for DE BORD INTERNATIONAL - Online Marketing Communication Strategy
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Authors
Author (Corporation)
Publication date
2019
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Supervisor
Parent work
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DOI of the original publication
Link
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
Edition
Version
Programming language
Assignee
Practice partner / Client
DE BORD INTERNATIONAL, Zurich
Abstract
Communicating efficiently and effectively has become more challenging for organizations. The consulted organization hardly operates digitally on online media platforms and is not actively maintaining any social media channel. Furthermore, the organization has not a state-of-the-art web presence. Generally, the organization does not digitally communicate with relevant stakeholder groups. Hence, the organization can realize a low brand awareness and engagement.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Kälin, F. (2019). Communication Strategy for DE BORD INTERNATIONAL - Online Marketing Communication Strategy [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40739