Cognitive Enterprise Solutions for PR, Marketing and Sales

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Author (Corporation)
Publication date
2020
Typ of student thesis
Bachelor
Course of study
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
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Abstract
This bachelor thesis examines how cognitive digital employees can support the areas of PR, marketing and sales. It also examines which providers of Artificial Intelligence are already on the market for this area and what they offer. Due to the numerous possibilities of platforms, artificial intelligence, and new technologies, a radical change is now taking place. B2C market platforms threaten traditional business models in Central Europe. The tension between cognitive processes and technology, new methods with AI and Big Data, require new models for B2B.
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330 - Wirtschaft
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English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
SPRINGER, Michelle, 2020. Cognitive Enterprise Solutions for PR, Marketing and Sales. Olten: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/39684