Creating a Sales Concept for the Development of Export Markets – Using Austria as an example

Abstract

The largest European solar panel manufacturer's desire to expand internationally led in 2022 to the first results: by appointing two sales managers for the newly created sales region of Germany, an export sales venture has officially launched. Due to the ongoing solar boom in Europe, the question of whether to expand further continued to gain significance for the manufacturer's management. In order to organize further internationalization ventures that take part in a thought-through and sound concept, the solar manufacturer applied at the FHNW for students' support in creating such a concept.