Factors for analytical and intuitive cognition in strategy consultants. A multivariate analysis
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Authors
Author (Corporation)
Publication date
2026
Type of student thesis
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Type
01A - Journal article
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Parent work
Acta Psychologica
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DOI of the original publication
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Series
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Volume
263
Issue / Number
106251
Pages / Duration
1-16
Patent number
Publisher / Publishing institution
Elsevier
Place of publication / Event location
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Abstract
It is often claimed that strategy consultants exert an important influence on strategy processes of organizations ascribing a pointedly analytical way of working and thus thinking. This paper examines the cognitive styles of strategy consultants, specifically the balance between analytical and intuitive thinking. We use a quantitative research design employing statistical methods such as linear models, path analysis, non-parametric analyses, and principal component analysis - methods that go beyond standard applications and allow for more comprehensive modeling of interrelated factors. Our survey data of strategy consultants provides a robust analysis of cognitive styles, biases, debiasing approaches, and relevant control variables. The results reveal that while strategy consultants generally favor analytical thinking, senior consultants increasingly rely on intuition as their experience grows. The findings also highlight the role of bias awareness and debiasing measures in decision-making processes.
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ISBN
ISSN
0001-6918
1873-6297
1873-6297
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Published
Review
Peer review of the complete publication
Open access category
Gold
License
Citation
Templ, M., & Stadler, M. (2026). Factors for analytical and intuitive cognition in strategy consultants. A multivariate analysis. Acta Psychologica, 263(106251), 1–16. https://doi.org/10.1016/j.actpsy.2026.106251