The Impact on Consumer Behavior of B2C Marketing Strategies in Consumer Goods and Changes in Government Policies during COVID-19

Abstract

By May 19, 2020 the COVID-19 has officially been spread over 213 countries. A clear transformation of in-store purchases to online purchases can be observed as governments force companies, retailers etc. to partly shut down their operations to slow down the spread of the virus. These measures have significant impact across a company’s organization, from supply chain to sourcing to marketing. The health crisis and its consequences accelerate the trend that many of organization and brands are already seeing with consumers switching to online purchases.