The external Corporate Social Responsibility Communication of an Audit and Consulting Corporation - An Analysis of CSR Communication among Competitors within the Swiss Audit and Consulting Industry
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Publication date
2022
Typ of student thesis
Bachelor
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
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Brugg-Windisch
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Abstract
With CSR being a hot topic nowadays, it is of utmost importance to implement it in the external communication of an organization. The objective of this thesis is to provide an analysis of the external CSR communication in different engagement areas and communication dimensions. With a competitor analysis, five corporations from the Swiss audit and consulting sector are compared. It is pointed out where the strengths and weaknesses of the client lie and what opportunities might arise for them in their external CSR communication.
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English
Created during FHNW affiliation
Yes
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Review
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Citation
Oehninger, M., & Kreyenbühl, C. (2022). The external Corporate Social Responsibility Communication of an Audit and Consulting Corporation - An Analysis of CSR Communication among Competitors within the Swiss Audit and Consulting Industry [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41510