Opportunites and Challenges of Augmented Reality and Virtual Reality in the Pharmaceutical Industry
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Authors
Author (Corporation)
Publication date
2023
Typ of student thesis
Bachelor
Course of study
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Type
11 - Student thesis
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Hochschule für Wirtschaft FHNW
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Basel
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Abstract
Arcondis AG, a global consulting company focusing on the healthcare and life science industries, is expanding its consulting services to include augmented and virutal reality. This thesis investigates the field of augmented Reality and virtual reality within the pharmaceutical industry, delving into their potential opportunities and the accompanying implementation challenges. The primary objective is to determine current and future applications of AR and VR in processes along the pharmaceutical value chain and to understand the associated challenges.
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330 - Wirtschaft
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
BALLESTEROS, Ruben, 2023. Opportunites and Challenges of Augmented Reality and Virtual Reality in the Pharmaceutical Industry. Basel: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/42114