Computer Games for an Aging Society - A Market Analysis

Abstract

The games aim primarily to enhance communication between the residents and their family members. Pictures and sounds that should help the elderly people to remember their past, are uploaded in a family archive. The data will then automatically be implemented in the games. Therefore, the games can be personalized. Initially, the games were meant for people with Dementia, which is why it is called “Myosotis” (lat. forget-me-not). In the meantime, it is decided that the games can be used as an entertainment tool for elderly people in general. The purpose of the games is to encourage communication between the residents and mainly their family members. Tests of the games have been successful and for this reason Myosotis is going to be commercialized in 2018. Within the scope of this Bachelor Thesis a market analysis such as a strategy recommendation are delivered. In addition, a survey design was elaborated for further polls.