Personalizing E-Commerce Applications in SMEs
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Authors
Schubert, Petra
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Publication date
2003
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04B - Conference paper
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Proceedings of the Ninth Americas Conference on Information Systems (AMCIS)
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Pages / Duration
737-750
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Abstract
Personalization of E-Commerce applications is an issue that is gaining increasing importance with the advanc-ing maturity of such systems. There is already E-Commerce software on the market offering integrated E-Shop and personalization functions. However, the available software is too time-consuming and expensive for SMEs. With this in mind we saw a need to investigate the potential for personalization from the particular angle of SMEs. This paper presents the results of a research project about personalization of E-Commerce applications run by SMEs. The project started with an empirical study about the current state of personalization in E-Commerce applications run by SMEs. The findings encouraged us to start the development of a project method for the development of standard personalization components in ERP systems. The method builds on a personal-ization framework which forms the basis for the requirement analysis and the consecutive extension of ERP II systems.
Keywords
Virtual Communities, E-Business
Event
Ninth Americas Conference on Information Systems (AMCIS)
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Language
English
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Unknown
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Published
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No peer review
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Citation
Schubert, P. (2003). Personalizing E-Commerce Applications in SMEs. Proceedings of the Ninth Americas Conference on Information Systems (AMCIS), 737–750. https://doi.org/10.26041/fhnw-3230