WhatsApp Order-taking for traditional industries

Abstract

McomTech is a Swiss-based Startup providing mcom, a WhatsApp order-taking platform. McomTech is increasing its efforts and aiming to gain more customers in Europe. While the company started out with a first project in Nigeria, there is a need for a better understanding of the business processes of order-taking as part of the sales process of traditional B2B companies in Europe. However, leveraging WhatsApp is a must with over 83% of Swiss internet users aged 16 to 64 using WhatsApp every month, and using it more more to communicate for business purposes and to place orders.