Application of AI in e-commerce strategies. The current state among Swiss e-commerce providers

dc.contributor.authorRozumowski, Anna
dc.contributor.authorBeurer-Züllig, Bettina
dc.contributor.authorPeter, Marc K.
dc.contributor.authorNeher, Alain
dc.contributor.authorSiscaro, Danilo
dc.contributor.authorZumstein, Darius
dc.contributor.editorReis, José Luís
dc.contributor.editorGomes, Luís Mendes
dc.contributor.editorBogdanović, Zorica
dc.contributor.editorMarques dos Santos, José Paulo
dc.date.accessioned2025-10-22T06:43:17Z
dc.date.issued2025
dc.eventInternational Conference on Marketing and Technologies (ICMarkTech)
dc.event.end2024-12-07
dc.event.start2024-12-05
dc.identifier.doi10.1007/978-981-96-3077-6_4
dc.identifier.isbn978-981-96-3076-9
dc.identifier.isbn978-981-96-3077-6
dc.identifier.isbn978-981-96-3079-0
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/53272
dc.language.isoen
dc.publisherSpringer Singapore
dc.relation.ispartofMarketing and Smart Technologies. Proceedings of ICMarkTech 2024, Volume 1
dc.relation.ispartofseriesSmart Innovation, Systems and Technologies
dc.spatialPonta Delgada
dc.subject.ddc330 - Wirtschaft
dc.titleApplication of AI in e-commerce strategies. The current state among Swiss e-commerce providers
dc.type04B - Beitrag Konferenzschrift
dc.volume1
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.ReviewTypeAnonymous ex ante peer review of a complete publication
fhnw.affiliation.hochschuleHochschule für Wirtschaft FHNWde_CH
fhnw.affiliation.institutInstitut für Unternehmensführungde_CH
fhnw.openAccessCategoryClosed
fhnw.pagination57-76
fhnw.publicationStatePublished
fhnw.seriesNumber438
relation.isAuthorOfPublicationed348601-d275-4845-8739-486fb8d921db
relation.isAuthorOfPublicationb981bc1a-202a-48cf-8bd0-fe553b521246
relation.isAuthorOfPublicatione99eaee6-9f23-4774-9063-cb6dcfd0f4df
relation.isAuthorOfPublication094fe91a-d58c-4f24-9c90-b3ed57c43be2
relation.isAuthorOfPublication.latestForDiscoveryed348601-d275-4845-8739-486fb8d921db
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