Development of an online presence through a social media strategy for a start-up company in the field of personal coaching
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Authors
Author (Corporation)
Publication date
2019
Typ of student thesis
Bachelor
Course of study
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11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
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Company in the personal coaching sector, Canton of Zurich
Abstract
The personal sport coaching start-up founded in January 2019, wants to expand its business but has only limited financial resources. Therefore, the young company wishes to have an online presence to increase awareness and foster customer relationship. However, due to lack of online marketing expertise, the company has no online presence yet.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
Lüthi, O. (2019). Development of an online presence through a social media strategy for a start-up company in the field of personal coaching [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40726