A tailor-made gamification framework to maintain user engagement for the Codos application
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Authors
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Publication date
2023
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
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Codos Foundation, Zug
Abstract
The aim of integrating sustainable commuting into mobile apps is to decrease CO2 emissions by promoting environmentally friendly transportation options. However, the trend of declining user percentages over time of this type of application is a matter of concern. This thesis explores the use of gamification to maintain user engagement for the Codos app, an application developed by the Codos Foundation, a Swiss non-profit organization encourage digital solutions, for measuring and rewarding sustainable behaviors.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
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Review
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Citation
Dinh, L., & Nguyen, P. (2023). A tailor-made gamification framework to maintain user engagement for the Codos application [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/42016