“100 years and counting” - Longevity of Swiss SMEs

Abstract

As existing research on corporate longevity primarily focuses on large organizations and solely on countries other than Switzerland, this project work aims to lay the foundation for more in-depth research in identifying the success factors enabling long-standing small and medium enterprises (SMEs) in Switzerland to adapt continually to changing conditions. Furthermore, it intends to describe what they do differently compared to their less successful peers.