Strategy 2022 - How to grow in the Indian market
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Authors
Author (Corporation)
Publication date
2019
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
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Assignee
Practice partner / Client
A company in the personal care sector
Abstract
The differences in consumer behaviour as well as the national and international rivals, force the client to adapt its products according to local standards and needs. Thus, the company still needs to learn a lot from the Indian personal care market and the corresponding consumers. Consequently, this Bachelor Thesis should contribute to a facilitated decision making in terms of future strategic approaches in an emerging market like India. Digitalisation, Health and Wellbeing trends, growth drivers and sustainability are the main topics that are examined and discussed.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
Stampfli, R., & van der Floe, L. (2019). Strategy 2022 - How to grow in the Indian market [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40652