Digital Adoption - grow our business: best practices to drive adoption of digital capabilities

Abstract

The goal of this research was to find out whether this framework made sense and whether improvement could be brought to achieve a higher digital adoption rate. Even though C&IB already registers good adoption rates in most of its digital tools, C&IB wants to better understand adoption drivers and receive recommendation to become best in class. What are the key factors influencing the adoption rate? What can be improved to achieve a higher adoption rate? What is the view of employees on digital tools and where do the major problem lay? These are questions that the authors addressed in the research.