Key drivers for successful use of e-business tools for e-commerce in the retail sector
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Authors
Author (Corporation)
Publication date
2023
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
Edition
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Assignee
Practice partner / Client
Safi Concept GmbH, Zürich
Abstract
Tools for business intelligence (BI) have become essential resources that help businesses analyze data and provide insights that can be effectively turned into action. The highly competitive landscape in the e-commerce sector in Switzerland places significant pressure on online marketing agencies working with online retailers in the e-commerce sector. Therefore, this bachelor thesis delves into the significance of identifying customer utility needs and analyzing the competitive forces in the Swiss market to optimize an online marketing and e-business consulting agency’s analytics offering.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
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Citation
Knezevic, M. (2023). Key drivers for successful use of e-business tools for e-commerce in the retail sector [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41914