Design and performance of a market acceptance test for Kuny AG

Abstract

At the beginning of 2020, Kuny AG developed a new digital printing process for textile ribbons. As an innovative technology, screen printing was replaced by a digital printing process that prints the reliefs onto a textile’s surface using an additive manufacturing process. The new printing process also facilitates the integration of RFID chips and antennas. The resulting final product is the so-called RFID labels. RFID labels enable superior brand protection, better inventory management, higher anti-theft protection, and simplified traceability throughout the entire supply chain.