Characteristics of potential resellers for zippsafe AG - An analysis of Hospitals, manufacturers and resellers

Abstract

The company has come to the realisation, that in order to satisfy the market demand and to keep up with the internal targets, it is not possible to nurture its own sales teams and serve the respective markets in the short run. Therefore, it has been decided that the development of sales teams in attractive foreign markets shall not be stopped but slowed down to increase sustainability. Those teams shall operate in all highly profitable markets in the middle to long run. However, this does not cover the short run and not all markets which are not as attractive. To satisfy the demand in the short run and secondary markets it has been planned to employ third parties to sell and distribute the product.