How to expand and professionalize a music festival?

Abstract

The Bluesfestival Baden's organization is based on volunteer work. All members work on the festival in addition to their day jobs. The festival is well patronized, but still there are tickets left which contribute to the unused capacity at hand. Trying to turn the un-sold tickets into sold is one of the goals of the Bluesfestival Baden. Additionally, to be able to cope with this excessive work, the festival association wants to professionalize their internal structure to be able to deal with the workload.