Website Relaunch Enhance company growth by website relaunch

dc.contributor.authorWitschi, Fabian
dc.contributor.mentorDalla Vecchia, Martina
dc.contributor.partnerblueboard GmbH, Basel
dc.date.accessioned2023-12-22T16:07:55Z
dc.date.available2023-12-22T16:07:55Z
dc.date.issued2019
dc.description.abstractblueboard is a consulting company that focuses on the B2B mobile CRM solution called Pepperi. Apart from a website that has not been updated in the past four years, and some LinkedIn activities, there is no such thing like marketing in place. Today, the annual workload equals about 12 mid-sized projects and leads are mainly contacts coming from Pepperi, which is sufficient to occupy the current workforce. Because blueboard intends to grow in both project workload and employees, a new marketing concept to address the audience's desires is urgently needed in order to increase lead generation and consequently increase occupancy rate. blueboard targets to hire one additional employee in one year.
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/40578
dc.language.isoen
dc.publisherHochschule für Wirtschaft FHNW
dc.spatialBasel
dc.subject.ddc330 - Wirtschaft
dc.titleWebsite Relaunch Enhance company growth by website relaunch
dc.type11 - Studentische Arbeit
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.PublishedSwitzerlandYes
fhnw.StudentsWorkTypeBachelor
fhnw.affiliation.hochschuleHochschule für Wirtschaft FHNWde_CH
fhnw.affiliation.institutBachelor of Science
relation.isMentorOfPublicationb936a66c-32b0-4b88-ae21-5292a66a4bdb
relation.isMentorOfPublication.latestForDiscoveryb936a66c-32b0-4b88-ae21-5292a66a4bdb
Dateien