Potential for Improvement of the Customer Experience from a Bank-Customer Perspective

dc.contributor.authorAndersson, Björn
dc.contributor.authorForster, Catherine
dc.contributor.authorGolovanov, Stefanie
dc.contributor.authorSchnider, Melissa
dc.contributor.authorWoolley, Thomas
dc.contributor.mentorWaterstraat, Silke
dc.contributor.partnerPibiri & Reich GmbH, Suhr
dc.date.accessioned2023-12-22T16:23:23Z
dc.date.available2023-12-22T16:23:23Z
dc.date.issued2021
dc.description.abstractThis paper was written on behalf of the consultancy agency Pibiri & Reich GmbH. Needs, insights on information behavior, but also on barriers preventing customers from investing were identified to improve customer experience and to develop customer-oriented products, in order to appeal more to potential investing clients. More precisely, this study attempted to identify characteristics of individuals’ information gathering behavior as well as their needs regarding investments. The research question “Why are Swiss citizens not investing with traditional Swiss banks?” was examined.
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/40792
dc.language.isoen
dc.publisherHochschule für Wirtschaft FHNW
dc.spatialOlten
dc.subject.ddc330 - Wirtschaft
dc.titlePotential for Improvement of the Customer Experience from a Bank-Customer Perspective
dc.type11 - Studentische Arbeit
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.PublishedSwitzerlandYes
fhnw.StudentsWorkTypeSemesterarbeit
fhnw.affiliation.hochschuleHochschule für Wirtschaft FHNWde_CH
fhnw.affiliation.institutBachelor of Science
relation.isMentorOfPublicationf2cbe028-63ed-457c-8811-4db788989cf1
relation.isMentorOfPublication.latestForDiscoveryf2cbe028-63ed-457c-8811-4db788989cf1
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