Maintaining B2B relationships with existing customers in the context of digital distribution
Loading...
Authors
Author (Corporation)
Publication date
2022
Typ of student thesis
Master
Course of study
Collections
Type
11 - Student thesis
Editors
Editor (Corporation)
Supervisor
Parent work
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
Patent number
Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Olten
Edition
Version
Programming language
Assignee
Practice partner / Client
Abstract
Books are good teaching resources for pupils. Nowadays there are mainly physical books. Due to the digitalisation also teaching resources will be digitalised in the future. For this reason, Swiss publishers want to offer digital teaching resources to the Swiss Schools. For distribution, they want to use digital distribution, but they don’t know if this approach could affect their existing B2B customer relationship with Swiss schoos. This study researches the retention of customers (B2B relationship) while using digital distribution in the teaching resources market in Switzerland. The objective of this master thesis is to create a conceptual model which helps publishers to maintain existing customer relationships (retention of customers) with the use of digital distribution of teaching resources to Swiss schools. A thesis statement and several research questions are raised to achieve the objective.
Keywords
Subject (DDC)
Event
Exhibition start date
Exhibition end date
Conference start date
Conference end date
Date of the last check
ISBN
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Durairaj, G. (2022). Maintaining B2B relationships with existing customers in the context of digital distribution [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/48626