Development of a Sales / Marketing Strategy for a Machining Robot

Abstract

MABI Robotic AG has with its MAX-100 the first OEM robot system with secondary encoder technology. Compared to traditional industrial robots, the secondary encoder on each axis and the robust compensation algorithms achieve several times higher accuracy. However, at the moment, the company is not following a sales / marketing strategy to sell its robot. For this reason, students are given the opportunity to acquire information for MABI Robotic AG to build a sales / marketing strategy. Furthermore, the objective of the thesis is to propose a possible partner to MABI Robotic AG.