FAHAMU - Empowering Employees to Solve Sustainability Challenges

Abstract

Large organizations face significant challenges in achieving their sustainability goals due to the increasing demands for ESG reporting and the expectations of their stakeholders. Innovative corporations recognize the importance of incorporating sustainable practices into their culture and business models. Herefore, FAHAMU, a startup company, provides B2B clients with a bottom-up Software as a Service (SaaS) platform. This thesis analyzes customer needs and the competitor environment to help FAHAMU create a value proposition and understand the market environment.