Marketing concept for a digital investing solution
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Authors
Author (Corporation)
Publication date
2022
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Supervisor
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
Edition
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Assignee
Practice partner / Client
UBS Switzerland AG, Aarau
Abstract
Based on the shifting consumer behaviour, a company of the Swiss financial industry has decided to extend their investment offering for retail customers with a mobile-only investing solution. The objective of this thesis is to evaluate the potential of this digital investing solution, and the development of a marketing concept for the product launch. The thesis’ major goal is to list the key characteristics of the product that should be highlighted in the marketing campaign and provide effective ways for interacting with the primary target audiences.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
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Citation
Peier, S. (2022). Marketing concept for a digital investing solution [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/41464