Preparing SWISS Gate for the Internationalisation into Germany

Abstract

SWISS Gate AG is a company located in Bachenbülach ZH. On cbuy.ch, the company's website, they sell Organic Hemp Food and Wellness and Health products with CBD. Next year they are planning to expand into the German market as a first step and the EU market at a later stage. This paper aims to show SWISS Gate the possibilities and to investigate the German market in the field of hemp food and CBD wellness and health. A market analysis, a location for the distribution warehouse and a budget plan for cost estimation are conducted. Further, ways to contact retailers and distributors are explored.