When technology meets tradition - a roadmap for implementing blockchain in the Swiss watch industry

Abstract

Companies employed many strategies trying to combat counterfeit products. Blockchain could therefore be a promising solution to overcome this problem by issuing non-fungible digital certificates of authenticity. However, even though some brands have already implemented such solutions, many Swiss watch brands are still unfamiliar with this technology and take a skeptical stance. Furthermore, for companies offering the development and implementation of blockchain solutions as well as web and mobile applications, this market is still untapped due to the low adoption in the industry.