The Right Marketing Tools for Sustainable Success in Dubai, United Arab Emirates (UAE), within the Sector of Physical Security Products
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Autor:innen
Autor:in (Körperschaft)
Publikationsdatum
2019
Typ der Arbeit
Bachelor
Studiengang
Sammlung
Typ
11 - Studentische Arbeit
Herausgeber:innen
Herausgeber:in (Körperschaft)
Betreuer:in
Übergeordnetes Werk
Themenheft
DOI der Originalpublikation
Link
Reihe / Serie
Reihennummer
Jahrgang / Band
Ausgabe / Nummer
Seiten / Dauer
Patentnummer
Verlag / Herausgebende Institution
Hochschule für Wirtschaft FHNW
Verlagsort / Veranstaltungsort
Olten
Auflage
Version
Programmiersprache
Abtretungsempfänger:in
Praxispartner:in/Auftraggeber:in
WALDIS Tresore AG, Rümlang
Zusammenfassung
A Swiss SME operating in the physical security products sector contacted the FHNW University of Applied Sciences so as to receive recommended courses of action for the acquisition of new customers in Dubai, United Arab Emirates (UAE).
So far, the company has no presence in the market of Dubai. They are active in the development and manufacturing of physical security products, such as burglar resistant safes and strongrooms, fully developed and assembled in Switzerland. The firm has its own development, assembly and service department within its premises in Rümlang near Zurich Airport. To date, the company has developed its own materials, namely Relastan and Novicton, which are implemented in their end products. In the physical security products industry, the brand is relatively known for its premium and customizable physical security products within the upper price and quality segment.
The Primary goal of the firm is to expand its reach and customer base by successfully entering foreign markets, such as Dubai. This paper shall not only provide for the right set of marketing tools, but also form the basis for the decision of to whether enter the Dubai market. To date, the company does to not have any customers, re-sellers, agents, or distributors in the said region. Moreover, since purchasing processes are increasingly determined by the ongoing and irreversible digital transformation and given the high competition in the target market, a framework with suitable marketing tools addressing the new marketing environment is needed.
Schlagwörter
Fachgebiet (DDC)
Veranstaltung
Startdatum der Ausstellung
Enddatum der Ausstellung
Startdatum der Konferenz
Enddatum der Konferenz
Datum der letzten Prüfung
ISBN
ISSN
Sprache
Englisch
Während FHNW Zugehörigkeit erstellt
Ja
Zukunftsfelder FHNW
Publikationsstatus
Begutachtung
Open Access-Status
Lizenz
Zitation
Prada, S., & Stucki, M. (2019). The Right Marketing Tools for Sustainable Success in Dubai, United Arab Emirates (UAE), within the Sector of Physical Security Products [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40650