Zenith Technologies, a Cognizant Company - market analysis and marketing strategy

Abstract

Our client, an international smart factory solutions provider to the life sciences industry, delivers manufacturing software systems, specialising in Automation, MES and Digital Solutions on a global scale. They entered the Swiss market in 2017 and, due to the novelty of their entrance to Switzerland, are now seeking to expand their reach and are aiming to tackle the new market. Thus, this Bachelor Thesis investigates ways in which the company can enhance their image in the Swiss market with the aid of a marketing strategy and provides an overall understanding of said market.