How can Eventfrog AG engage medium-sized event organizers?
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Authors
Author (Corporation)
Publication date
2021
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
Editors
Editor (Corporation)
Supervisor
Parent work
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
Patent number
Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
Edition
Version
Programming language
Assignee
Practice partner / Client
Eventfrog AG, Olten
Abstract
The main target group consists of smaller and less professional event organizers who are price-sensitive and might not want to work with more traditional providers, yet still want to offer a professional service to their customers. With an evolving product offering and continuous growth over the past years, the company is looking to reach new customer segments. Due to that, the question addressed in the thesis is how the firm can encourage larger event organizers to use their service offering and increase market penetration in this segment.
Keywords
Subject (DDC)
Event
Exhibition start date
Exhibition end date
Conference start date
Conference end date
Date of the last check
ISBN
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Beuggert, M., & Ruchti, M. (2021). How can Eventfrog AG engage medium-sized event organizers? [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40918