Development of an online marketing concept and action plan based on the newly developed website
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Authors
Author (Corporation)
Publication date
2019
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
Edition
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Assignee
Practice partner / Client
Datalynx AG, Basel
Abstract
The client is currently not following a marketing strategy and has undervalued the importance of such in the past, due to which the main customer acquisition was based on networking by individuals with former ties to such clients. The contracting party now developed a new website and wishes to use it as a new, important lead generating tool. To increase the success of this implementation, an online marketing strategy and an online communication channel mix based on the website was developed to support the customer acquisition process.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
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Citation
Metzmeier, R. (2019). Development of an online marketing concept and action plan based on the newly developed website [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/40741