Corporate brand management strategies to strengthen Hockey Europe
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Authors
Author (Corporation)
Publication date
2023
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
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Editor (Corporation)
Supervisor
Parent work
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DOI of the original publication
Link
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Issue / Number
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Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
Edition
Version
Programming language
Assignee
Practice partner / Client
Hockey Europe, Neuss DE
Abstract
The limited investment before the pandemic means that Hockey Europe's reputation among stakeholders has the potential to be improved. Since then, collaboration has increased, and a strategy has been developed. This thesis has aimed to identify gaps between stakeholder perceptions and the desired Brand Positioning. Measures to address them have been proposed to support Hockey Europe in developing its organisational identity to enhance its reputation with relevant stakeholders. This improved reputation can support them in fulfilling their mission to protect and develop European club ice hockey.
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Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
Bächli, M. (2023). Corporate brand management strategies to strengthen Hockey Europe [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/42072