Business Plan for the event Eigertour

Abstract

The Eigertour is a success from a sporting point of view and it is gaining popularity from the year to year, but in the past three editions the event always wrote deficits. Reasons for this are in particular a lack of sources of income and high expenses. The goal of this bachelor thesis is to develop a business plan that shows ways to improve the branding and offers suggestions to make a profit with the Eigertour.