Development and Implementation of a university ambassador concept for Swisscom
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Authors
Author (Corporation)
Publication date
2019
Typ of student thesis
Bachelor
Course of study
Collections
Type
11 - Student thesis
Editors
Editor (Corporation)
Supervisor
Parent work
Special issue
DOI of the original publication
Link
Series
Series number
Volume
Issue / Number
Pages / Duration
Patent number
Publisher / Publishing institution
Hochschule für Wirtschaft FHNW
Place of publication / Event location
Brugg-Windisch
Edition
Version
Programming language
Assignee
Practice partner / Client
Abstract
The named IT company aims to belong to the top 3 ICT employers in Switzerland. Although the company invests strongly in university marketing, its student target group does not perceive the employer image as good as its professional target group does. As a consequence, the Employer Branding Team commissioned the author to introduce a new university ambassador concept on the basis of a bachelor thesis.
Following research questions were formulated:
• Can a university ambassador concept increase the overall employer attractiveness among a specific target group?
• Can a university ambassador concept lead to a change of perception among a specific target group in terms of an employer characteristic?
Keywords
Subject (DDC)
330 - Wirtschaft
Event
Exhibition start date
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ISBN
ISSN
Language
English
Created during FHNW affiliation
Yes
Strategic action fields FHNW
Publication status
Review
Open access category
License
Citation
PETROVIC, Ines, 2019. Development and Implementation of a university ambassador concept for Swisscom. Brugg-Windisch: Hochschule für Wirtschaft FHNW. Verfügbar unter: https://irf.fhnw.ch/handle/11654/40747