Establishing a Fashion Start-Up Offering Modular Components (Creating Semi-Custom Final Product) While Keeping Costs Closer to Mass-Produced Range

Abstract

Bearing in mind that having more than 170000 women in Switzerland wearing suits at least once a year, there is quite a need and demand in our country to bring something ground-breaking. In general, the idea of making individual suits is not new but not many entrepreneurs were brave enough to bring it to the market, especially women suits. That is the reason why there is a much wider range of suits for men.

It is well known that every female body has its own characteristics. Especially, when looking at the modern individual offering, there are no options available for the female population.