Business Success in Context: Defining a successful business model for language centers

Abstract

The client company seeks to expand its network of language centers operated by partners. The company grants trade mark rights to several hundred partner firms worldwide. The company further publishes pedagogical multimedia for language training and provides partner centers with an e-learning platform. The aim of this thesis is to identify and describe a successful business model which could be adapted and implemented by new and existing partners of the client company. To arrive there, the business model of a successful partner in Latin America is mapped, and each component evaluated.