How to attract new customers to public transport. A qualitative market development study for prospective retirees considering their attitudes, motivators, and barriers

dc.contributor.authorHauser, Mirjam
dc.contributor.authorMoser, Corinne
dc.contributor.authorHuser, Stephanie
dc.contributor.authorStuder, Nora
dc.contributor.authorHilpert, Gioia
dc.contributor.authorKammer, Julia
dc.date.accessioned2025-12-19T10:28:39Z
dc.date.issued2025
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/54886
dc.language.isoen
dc.publisherHochschule für Angewandte Psychologie FHNW
dc.spatialOlten
dc.subject.ddc150 - Psychologie
dc.titleHow to attract new customers to public transport. A qualitative market development study for prospective retirees considering their attitudes, motivators, and barriers
dc.type05 - Forschungs- oder Arbeitsbericht
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.ReviewTypeLectoring (ex ante)
fhnw.affiliation.hochschuleHochschule für Angewandte Psychologie FHNWde_CH
fhnw.affiliation.institutInstitut für Marktangebote und Konsumentscheidungende_CH
fhnw.publicationStatePublished
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