Digital Platform Business: Transaction Process Design
Lade...
Autor:innen
Autor:in (Körperschaft)
Publikationsdatum
2023
Typ der Arbeit
Master
Studiengang
Sammlung
Typ
11 - Studentische Arbeit
Herausgeber:innen
Herausgeber:in (Körperschaft)
Betreuer:in
Übergeordnetes Werk
Themenheft
DOI der Originalpublikation
Link
Reihe / Serie
Reihennummer
Jahrgang / Band
Ausgabe / Nummer
Seiten / Dauer
Patentnummer
Verlag / Herausgebende Institution
Hochschule für Wirtschaft FHNW
Verlagsort / Veranstaltungsort
Olten
Auflage
Version
Programmiersprache
Abtretungsempfänger:in
Praxispartner:in/Auftraggeber:in
Zusammenfassung
The emergence of digital platform business models (DPBM) across various industries continues (Ribaudo, William, 2016; Parker et al., 2017) and has also significantly influenced the domestic cleaning service (DCS) market in Switzerland (Schwiter & Keller, 2020). Conventional agencies are facing competition from digital platform (DP) businesses that transformed the way DCS is accessed and delivered nowadays (Aufgaben - Allpura – Verband Schweizer Reinigungsunternehmen, 2022). A growing number of self-employed cleaners have started offering their service directly to private households (Gnehm, 2021), while DCS platforms support both market-sides in their transactions. In particular, they facilitate distinct transactions; for example, the match of providers and consumers (haushaltshilfen.ch) or the service for the employment contract setup (quit.ch). With their asset-light approach, focusing only on their core interaction and leaving other transactions to external parties, they lack provide enough value to retain platform users for recurring transactions (Wortmann et al., 2022). The result is a highly fragmented market (Wortmann et al., 2022) and dissatisfied participants of both market-sides. Their coordination and communication efforts are spread across multiple channels, which leads to potential misunderstandings. This puts DP at risk of losing participants in their network, despite having the capabilities of digital technologies to orchestrate all DCS transactions in a holistic process through a single online channel (Cusumano et al., 2019).
Schlagwörter
Fachgebiet (DDC)
Veranstaltung
Startdatum der Ausstellung
Enddatum der Ausstellung
Startdatum der Konferenz
Enddatum der Konferenz
Datum der letzten Prüfung
ISBN
ISSN
Sprache
Englisch
Während FHNW Zugehörigkeit erstellt
Ja
Zukunftsfelder FHNW
Publikationsstatus
Begutachtung
Open Access-Status
Lizenz
Zitation
Daldini, S. (2023). Digital Platform Business: Transaction Process Design [Hochschule für Wirtschaft FHNW]. https://irf.fhnw.ch/handle/11654/48685