Define and establish the customer journey for a packaging company to enhance online sales

dc.contributor.authorHeld, Dominik
dc.contributor.authorFischer, Alexander
dc.contributor.mentorPerrett, Pieter Jan
dc.contributor.partnerBrieger Verpackungen, Schlieren
dc.date.accessioned2023-12-22T17:16:46Z
dc.date.available2023-12-22T17:16:46Z
dc.date.issued2022
dc.description.abstractA company for cardboard and standard packaging solutions launched their new web shop in 2020. Since its introduction, the web shop has not performed as desired. Customer often seem to prefer direct contact with sales employees. The company, on the contrary, would like to see more customers completing their orders via the newly established web shop. To push its sales via the web shop the customer journey was investigated and measures for improvement were defined.
dc.identifier.urihttps://irf.fhnw.ch/handle/11654/41696
dc.language.isoen
dc.publisherHochschule für Wirtschaft FHNW
dc.spatialOlten
dc.subject.ddc330 - Wirtschaft
dc.titleDefine and establish the customer journey for a packaging company to enhance online sales
dc.type11 - Studentische Arbeit
dspace.entity.typePublication
fhnw.InventedHereYes
fhnw.PublishedSwitzerlandYes
fhnw.StudentsWorkTypeBachelor
fhnw.affiliation.hochschuleHochschule für Wirtschaft FHNWde_CH
fhnw.affiliation.institutBachelor of Science
relation.isMentorOfPublication09645d65-421e-4711-b95c-ea438d563629
relation.isMentorOfPublication.latestForDiscovery09645d65-421e-4711-b95c-ea438d563629
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Bachelor of Science